1. Is your market and book of business large enough to support a following?
If your organization is too narrow, you may not see the return that you expect from Twitter. Those who recruit in multiple markets, with diverse opportunities will see more followers. Don’t let this discourage you. It is good to have a small amount of targeted followers rather than a large following of diluted ones. You can grow your follwers by following others. Search for people to follow by industy or location (search.twitter.com) and follow candidates, other recruiters, and clients.
2. Do your people use Twitter?
This is a tough question to answer. Not every job seeker, in every market uses Twitter. You have to keep in mind that you are not trying to reach every job seeker. You are trying to reach that perfect candidate. Twitter is a tool to help you, it is not the end all of recruiting. Using hash tags # will help job seekers find you. Just don’t overuse your hash tags. Hash tags like #jobs #engineering #staffing, along with the location of the opportuinty, will help target your post in a search. The best way to learn how to post is to search like a job seeker. Log into Twitter and search like a candidate. See what other recrutiers are doing and how they are posting. You can learn a lot from your peers.
3. What is the purpose of using Twitter?
Twitter has multiple purposes and they need to all be utilized in order to be effective. First and foremost, you want to broadcast your job openings. You are a recruiter so your followers should expect to see your job postings. You can save time by utilizing recruiting software to set up an automated schedule. Over time, your followers will not remain active job seekers – they will become ‘retweeters’ sending you great referrals- so you don’t want to run them off. This is why you need to Tweet other engaging information. Please do not Tweet ultra personal information. While you want to portray a human side, save the private information and drunk Tweeting for your personal Twitter. Tweet interesting facts, artices, and tips related to jobs, company, or industry. You can also engage followers by posting trivia and asking questions. Just remember to follow up on iquiries and responses. Having a healthy mix of interaction will make you a good social recruiter and a promote you as an industry professional. You can also use Twitter to market yourself and your company. Tweet interesting facts, history, and press releases that surround you and your company.
4. Do you have time to Tweet on a consistent basis?
Consistency is key in the fast moving world of Twitter. If you want to stay relevant, you have to stay in the conversation. I do not recieve my biggest return of inquiries from Twitter, nor do I connect with as many industry profesionals as I do on other social media sites. For this reason, I do not devote as much of my time to Twitter. I like Twitter because it allows me another avenue to post jobs, give advice, and market my brand with little time and no additional cost to my company. With tools such as Bullhorn Reach and HootSuite, I can schedule my job postings and engaging content in advance and then move on with my traditional daily duties.
There are many critics to the usefulness of Twitter. I do not compare Twitter to other social media sites and job boards like; Facebook, LinkedIn, CareerBuilder, and Monster. Job boards are the best way to reach active candidates while social media sites are a great addition to find passive ones. You have to have a good mix of recruiting tools and invest your time in the ones that are most effective for you.
Corporate Recruiter, Elwood Staffing